If you are looking for a rough and ready way of measuring the competitiveness of a set of keywords, there's a number of methods you can user. You can use Google's Adwords keyword tool: https://adwords.google.com/select/KeywordToolExternal to give relative indications of how much competition there is for a particular search term. I always find the measure provided by the Adwords tool a little confusing though since you never know what the values displayed actually mean. If the competition bar is set at 75% blue what does this mean compared to a bar at 25%? Is it a linear scale for example meaning that 3 times as many sites are optimising for the 75% term compared to the 25% term?
Another way of gauging how much competition a keyword has is by using the Google allintitle: operator. The allintitle operator shows how many web pages have ALL the words in the keyword/ phrase in their title. Since a webpage's title is possibly the biggest SEO factor, this gives a rough measure of how many pages are competing for the term. Checking out some terms which I'd expect to be very commonly used on Google - allinttitle:web design - and - allinttitle:seo - I get the results:
titles containing web design: 10,300,000 results
titles containing seo: 13,600,000 results
Contrast these results with a term that we wouldn't expect to be very commonly used - harpenden decorators
titles containing harpenden decorators: 6 results
Or something middling common - software promotion
titles containing software promotion: 79,800
When looking for keywords for a new website, balancing the keywords to aim at against their competitiveness is tricky. The temptation is to aim for those that have the highest search volumes. However, this may be setting the target too high. Using tools like Google's Adwords Keyword research tool and the allintitle: operator, you can try and find a balance between keywords that have a reasonable search volume and those that are not too competitive.
by ML
Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts
Friday, 19 December 2008
Monday, 1 December 2008
Homepage Title Tag: Possible improvements
I've been looking at the title tags on the homepages of both SoftTester and SoftwareLode to see if there's any improvements that can be made to try and get more visitors.
On SoftwareLode, I'm going to shuffle the order of items in the title as the Free Software Downloads phrase isn't attracting any visitors for me. The middle phrase in the title - Free DVD Software - gets me a few visitors though as does the Free Photo Software phrase. The phrase I'm going to try out is "Antivirus Software". This phrase has 550,000 searches a month according to Google's own keyword volume tool. This is much more than either of the other two phrases (DVD/ Photo). I'm also adding an antivirus-software.php page to SoftwareLode to see if that gets visitors.
On SoftTester, two of the phrases in the title might not be doing much to attract traffic - "shareware programs" and "freeware programs". It might be an idea to change these to something else and see if any more visitors arrive. Softtester already has handy links for certain phrases in one of the columns on the homepage. It might be an idea to include these phrases in the homepage title. Here are the search volumes for some of the phrases on the homepage now:
anti virus software: 60, 500
dvd ripper: 90.500
However, these two phrases have higher search volumes:
antivirus software: 550,000
dvd software: 246,000
Note that changing "anti virus" to "antivirus" makes a big difference according to the Google keyword tool.
How about changing the homepage title to:
Free Software Downloads | Antivirus Software | DVD Software
and seeing if any more people hit the homepage?
by ML
On SoftwareLode, I'm going to shuffle the order of items in the title as the Free Software Downloads phrase isn't attracting any visitors for me. The middle phrase in the title - Free DVD Software - gets me a few visitors though as does the Free Photo Software phrase. The phrase I'm going to try out is "Antivirus Software". This phrase has 550,000 searches a month according to Google's own keyword volume tool. This is much more than either of the other two phrases (DVD/ Photo). I'm also adding an antivirus-software.php page to SoftwareLode to see if that gets visitors.
On SoftTester, two of the phrases in the title might not be doing much to attract traffic - "shareware programs" and "freeware programs". It might be an idea to change these to something else and see if any more visitors arrive. Softtester already has handy links for certain phrases in one of the columns on the homepage. It might be an idea to include these phrases in the homepage title. Here are the search volumes for some of the phrases on the homepage now:
anti virus software: 60, 500
dvd ripper: 90.500
However, these two phrases have higher search volumes:
antivirus software: 550,000
dvd software: 246,000
Note that changing "anti virus" to "antivirus" makes a big difference according to the Google keyword tool.
How about changing the homepage title to:
Free Software Downloads | Antivirus Software | DVD Software
and seeing if any more people hit the homepage?
by ML
PageRank N/A: Why do no inner pages have a rank?
Ever since this blog was assigned a Google pagerank, I've been looking to see if any of the older posts have a rank. As far as I can tell, none of the post pages do. On my software blog, the homepage doesn't have an assigned rank but a smattering of the older posts have a pagerank of 1. I don't understand this at all - maybe it's just be down to the mysterious way Google operates.
My blog used to have a PageRank of 3. I think this was mainly because I gave it a link from my main site. The link was in place for two or three weeks and I think this was enough to give the PR 3 value. When I removed the link, the PR dropped but for some reason some of the older posts still have a rank.
Any ideas why none of the posts on this blog have a rank? Or are there some that do and I've just missed them?
by ML
My blog used to have a PageRank of 3. I think this was mainly because I gave it a link from my main site. The link was in place for two or three weeks and I think this was enough to give the PR 3 value. When I removed the link, the PR dropped but for some reason some of the older posts still have a rank.
Any ideas why none of the posts on this blog have a rank? Or are there some that do and I've just missed them?
by ML
Thursday, 13 November 2008
New Directory Submission Tool Release
Over at SliQTools, I've made a new release of my free directory submission software, SliQ Submitter.
Functionally, it's not a major release but a lot of effort, over many days, has gone in to checking and tidying up the supported list of web directories. In version 1.0.X, SliQ supported over 2100 web directories. However, in the 3 or 4 months since it was last release a lot of the directories had switched to requiring payment for a listing. A fair number had gone to the wall too or their domains had expired.
In version 1.1, there are now 1250 free web directories supported. This is still a pretty big list and if a good percentage of the directories accept your site, you should get a good kick in SERPs performance and visitors.
by ML
Functionally, it's not a major release but a lot of effort, over many days, has gone in to checking and tidying up the supported list of web directories. In version 1.0.X, SliQ supported over 2100 web directories. However, in the 3 or 4 months since it was last release a lot of the directories had switched to requiring payment for a listing. A fair number had gone to the wall too or their domains had expired.
In version 1.1, there are now 1250 free web directories supported. This is still a pretty big list and if a good percentage of the directories accept your site, you should get a good kick in SERPs performance and visitors.
by ML
Friday, 7 November 2008
How to build links for your websites - Link Building
When this thread is finished the meat of this thread will be compiled into this page Link Building Guide.
I guess the obvious method I've been using is submitting to link directories using mikes submitter program. However you can't submit sub pages and you can't be certain which pages you'll end up on or what PR that page will have.
The next method, where I've been able to cheat a little, is posting on forums and blogs. I've been able to cheat by modifying my global signature for my posts on the Real Basic Forum. Also theres blog posting here. But I think I need to work harder on this, by submitting to a lot more different themed blogs and forums.
I always think that those link directories seem very small time, I guess more established directories and listings sites would be a good place to submit too, although none come to mind at the moment.
I guess becoming a blogger would help to.
Another method is press releases, not something I've heard mentioned for a long time. And not for the purposes on link building even then. But I guess lots of sites use these on their sites too. But its a one off sort of thing, also I've not sure what I do for my jewellery site.
As part of this mike has offered to let me make some postings for his own blog.
The biggest problem with these method is that time that it takes to post and you only benefit from one link, but as I can hear mike saying, you can get people visiting your site from these posts. I guess another problem is finding blogs / forums on the topic relevant to your site.
Another popular and new method (I believe) is to create a pad file for your site and a program which can be a catalogue of your site. I intend to produce a demo, maybe a video for my maths programs on my shop site. However, on softtester I've seen listings for a hand bag site, where the program is a mini catalogue of your site. I haven't deleted it yet, I guess I should.
Reciprocal links, when I started submitting to links directories I asked mike if I should provide RLs and he said no and your giving away PR to these sites. But I guess there must be some value in RLs as we've got links to each others sites on your sites?
Hmmm can't think of any more and I don't really have a plan to move forward on this :(
by
JM
I guess the obvious method I've been using is submitting to link directories using mikes submitter program. However you can't submit sub pages and you can't be certain which pages you'll end up on or what PR that page will have.
The next method, where I've been able to cheat a little, is posting on forums and blogs. I've been able to cheat by modifying my global signature for my posts on the Real Basic Forum. Also theres blog posting here. But I think I need to work harder on this, by submitting to a lot more different themed blogs and forums.
I always think that those link directories seem very small time, I guess more established directories and listings sites would be a good place to submit too, although none come to mind at the moment.
I guess becoming a blogger would help to.
Another method is press releases, not something I've heard mentioned for a long time. And not for the purposes on link building even then. But I guess lots of sites use these on their sites too. But its a one off sort of thing, also I've not sure what I do for my jewellery site.
As part of this mike has offered to let me make some postings for his own blog.
The biggest problem with these method is that time that it takes to post and you only benefit from one link, but as I can hear mike saying, you can get people visiting your site from these posts. I guess another problem is finding blogs / forums on the topic relevant to your site.
Another popular and new method (I believe) is to create a pad file for your site and a program which can be a catalogue of your site. I intend to produce a demo, maybe a video for my maths programs on my shop site. However, on softtester I've seen listings for a hand bag site, where the program is a mini catalogue of your site. I haven't deleted it yet, I guess I should.
Reciprocal links, when I started submitting to links directories I asked mike if I should provide RLs and he said no and your giving away PR to these sites. But I guess there must be some value in RLs as we've got links to each others sites on your sites?
Hmmm can't think of any more and I don't really have a plan to move forward on this :(
by
JM
Wednesday, 5 November 2008
Picking good keywords for your home page
I'm currently trying to get to a certain level of completion with my shop site(s) before I start to do some serious link building (although I haven't figured that bit out yet).
I've optimized my sub pages with carefully chosen keywords that I think should produce visitors which will buy that item. Although the keywords haven't been my first choice keywords, they have a good projected traffic level, look to be achievable from the results shown on google and the competition level looks good too.
Now I need to choose the keywords for my home page, I have spent time looking for keywords and time thinking what to do for the best, over several days. I haven't been able to find achievable, relevant keywords. Unlike my sub pages I feel the home page needs to use keywords which are really quite relevant and that users will use.
After much thought I've come to the conclusion that I have to use keywords that people will use, even if these keywords look unachievable.
I'm hoping PR will seep through from my sub pages and raise the PR of my main page.
I looked, with surprise, the other day and found that I hadn't used mike submitter tool on my jewellery site (the site I'm talking about in this post). However, as the url of my site is http://www.mcls4u.com/shop I'm worried that as this is a sub page I might not be able to use mike program and maybe a couple of months ago, this is the reason why I didn't use mikes prog in the first place. For those of you that don't know, must directory sites don't accept sub pages.
I just wanted to get that off my chest as I've had this issue bouncing round my head for several days and I keep changing my mind. My main worry was that I'd be using keywords which would never get visitors, like the keywords I've used on my older sites in the past.
But as I say I don't think I have any choice. This decision does worry me though. :(
by
JM
I've optimized my sub pages with carefully chosen keywords that I think should produce visitors which will buy that item. Although the keywords haven't been my first choice keywords, they have a good projected traffic level, look to be achievable from the results shown on google and the competition level looks good too.
Now I need to choose the keywords for my home page, I have spent time looking for keywords and time thinking what to do for the best, over several days. I haven't been able to find achievable, relevant keywords. Unlike my sub pages I feel the home page needs to use keywords which are really quite relevant and that users will use.
After much thought I've come to the conclusion that I have to use keywords that people will use, even if these keywords look unachievable.
I'm hoping PR will seep through from my sub pages and raise the PR of my main page.
I looked, with surprise, the other day and found that I hadn't used mike submitter tool on my jewellery site (the site I'm talking about in this post). However, as the url of my site is http://www.mcls4u.com/shop I'm worried that as this is a sub page I might not be able to use mike program and maybe a couple of months ago, this is the reason why I didn't use mikes prog in the first place. For those of you that don't know, must directory sites don't accept sub pages.
I just wanted to get that off my chest as I've had this issue bouncing round my head for several days and I keep changing my mind. My main worry was that I'd be using keywords which would never get visitors, like the keywords I've used on my older sites in the past.
But as I say I don't think I have any choice. This decision does worry me though. :(
by
JM
Monday, 6 October 2008
Finding backlinks to a website
There are a number of ways of finding the backlinks to a website but each has pros and cons. The two simplest ways are to use Google Webmasters or the link: command.
You can only use Google Webmasters if you control a website and can verify ownership. In terms of Google PageRank, Google's Webmaster interface is the most accurate way of determining which backlinks to your website Google actually takes any notice of. The problem is that Google Webmasters often lags behind the real world situation. If you've added lots of links to a site they will often not show up in webmasters for some weeks or months. Usually there's a jump in the number of backlinks reported at the same time Google exports PageRank values to the Google toolbar.
An alternative method is to use the link: command. To use this, type the following into any search engine:
link:www.domainname.com
for example: link:www.resourcefill.com to find backlinks to the domain www.resourcefill.com.
The problem with the link: command is that some search engines don't return all the backlinks. Google in particular only returns a sample - usually far less than it returns via Google webmasters. The best search engines to use for the link: command are Yahoo and all the web (www.alltheweb.com).
by ML
You can only use Google Webmasters if you control a website and can verify ownership. In terms of Google PageRank, Google's Webmaster interface is the most accurate way of determining which backlinks to your website Google actually takes any notice of. The problem is that Google Webmasters often lags behind the real world situation. If you've added lots of links to a site they will often not show up in webmasters for some weeks or months. Usually there's a jump in the number of backlinks reported at the same time Google exports PageRank values to the Google toolbar.
An alternative method is to use the link: command. To use this, type the following into any search engine:
link:www.domainname.com
for example: link:www.resourcefill.com to find backlinks to the domain www.resourcefill.com.
The problem with the link: command is that some search engines don't return all the backlinks. Google in particular only returns a sample - usually far less than it returns via Google webmasters. The best search engines to use for the link: command are Yahoo and all the web (www.alltheweb.com).
by ML
Sunday, 14 September 2008
Free article sites
At least a year ago, I read about free article sites and added some article pages to my kids mask factory site. Aaron just emailed me, he'd done a personal search and found one of my articles.
I guess there is some value is having these pages, but I'm not sure whether such pages lead to sales. But are these pages valuable for an SEO / Google point of view?
Maybe I should add some free articles to my other sites?
I guess I know the answer to this question, these articles haven't led to a massive raise in sales, although I can't really tell.
by
JM
I guess there is some value is having these pages, but I'm not sure whether such pages lead to sales. But are these pages valuable for an SEO / Google point of view?
Maybe I should add some free articles to my other sites?
I guess I know the answer to this question, these articles haven't led to a massive raise in sales, although I can't really tell.
by
JM
Friday, 12 September 2008
Adwords Tool, competition indication, whats good ?
We've been using the adwords keyword tool to try and find good keywords. My initial thoughts where that I should avoid ANYTHING with any competition but have at least a thousand search volume.
However, Aaron found a video on how to use the tool and this changed our / my understanding of it.
Heres the video http://www.youtube.com/watch?v=ZDB6T_L-mqs.
In the video it says you should have around 100,000 search volume and the guy ignored the competition indicator.
Mike, whats your understanding / thoughts?
I'm not thinking I should have waited with my directory submission until I'd found good keywords to use in the links, however I can now change them I guess, so it doesn't look like I've got lots of the same.
by
JM
EDIT: I've also learned from the video, that you REALLY need to know your keywords and near keywords, I mean, I did realise this to a certain extent, but this guy knows numbers too. I think I'm going to have to keep records, I just don't know what. Although, I guess keyword / phrase and search volume, would be start.
However, Aaron found a video on how to use the tool and this changed our / my understanding of it.
Heres the video http://www.youtube.com/watch?v=ZDB6T_L-mqs.
In the video it says you should have around 100,000 search volume and the guy ignored the competition indicator.
Mike, whats your understanding / thoughts?
I'm not thinking I should have waited with my directory submission until I'd found good keywords to use in the links, however I can now change them I guess, so it doesn't look like I've got lots of the same.
by
JM
EDIT: I've also learned from the video, that you REALLY need to know your keywords and near keywords, I mean, I did realise this to a certain extent, but this guy knows numbers too. I think I'm going to have to keep records, I just don't know what. Although, I guess keyword / phrase and search volume, would be start.
Well done to BlueSkiMoney
Well done to BlueSkiMoney aka Aaron, We've been chatting about SEO and using the adwords tool and watching some howto videos from youtube and last night hes, produced what I think is a well SEO page.
http://www.burnyourvinyls.com/audio-adaptors/2-5-to-3-5-adaptor-headphones-adaptor-mobile-phone-adapter/prod_11.php
Having said this there is always room improvement, he could do with more content and some internal links and of course some incoming links to that page or more probable his home page.
Anyways I think this first good attempt.
by
JM
http://www.burnyourvinyls.com/audio-adaptors/2-5-to-3-5-adaptor-headphones-adaptor-mobile-phone-adapter/prod_11.php
Having said this there is always room improvement, he could do with more content and some internal links and of course some incoming links to that page or more probable his home page.
Anyways I think this first good attempt.
by
JM
Friday, 5 September 2008
Sitemaps and big sites
I'm just thinking I really need sitemaps for softtester but theres 60,000 urls / dynamic pages.
Even if I have a-z pages, the sitemap files are going to be huge.
What should I do ?
by JM
Even if I have a-z pages, the sitemap files are going to be huge.
What should I do ?
by JM
Monday, 1 September 2008
WOW, WOW, Google webmaster tools and top searches ?
Mike, I'm guessing you haven't seen this, or haven't noticed it or well at least you don't use it.
As you do searches on google and look at your position.
Google webmaster tools, has a top searches feature which shows the keyword used and the postion you are for that page on google.
So if we use word tracker to check that term gets lots a of hits...
Then surely this is all we need to do to find googd keywords, well that and some common sense to make sure people will use the keyword in the right way. And obviously we have to be getting some of those hots in the first place to see the term in google tools.
Seems like the holy grail to me ?
by JM
As you do searches on google and look at your position.
Google webmaster tools, has a top searches feature which shows the keyword used and the postion you are for that page on google.
So if we use word tracker to check that term gets lots a of hits...
Then surely this is all we need to do to find googd keywords, well that and some common sense to make sure people will use the keyword in the right way. And obviously we have to be getting some of those hots in the first place to see the term in google tools.
Seems like the holy grail to me ?
by JM
Monday, 25 August 2008
Sunday, 24 August 2008
Unexpected PageRank update
Google has done something unexpected and exported new PageRank values only 4 weeks after a major export of values to the Google toolbar. Over on DigitalPoint there's threads talking about how people have noticed new PR values for inner pages on their sites and the odd homepage rank change too.
I don't get the impression this has happened before, or at least not very often. Usually there 3 months between exports.
This export has cleared up one thing that had been confusing me. My Software Product Development blog was saying PR N/A but now it's PR 3. I was expecting it to have a non 0 PR as it turns up in Google searches quite a bit. PR 3 is more than I thought though. I'd kind of given up on this blog after the last PR toolbar export and started removing links from SliQTools. I removed the links 4 weeks ago. I'm not sure whether this means the PR will fall back over the next few weeks.
Unfortunately there are losers too. J's new site has dropped back to PR0 - why this has happened is anyone's guess. I was very surprised that it achieved PR1 at the end of July as it was a new domain. I expected it to take up to 5 months to get a non-0 PR.
by ML
I don't get the impression this has happened before, or at least not very often. Usually there 3 months between exports.
This export has cleared up one thing that had been confusing me. My Software Product Development blog was saying PR N/A but now it's PR 3. I was expecting it to have a non 0 PR as it turns up in Google searches quite a bit. PR 3 is more than I thought though. I'd kind of given up on this blog after the last PR toolbar export and started removing links from SliQTools. I removed the links 4 weeks ago. I'm not sure whether this means the PR will fall back over the next few weeks.
Unfortunately there are losers too. J's new site has dropped back to PR0 - why this has happened is anyone's guess. I was very surprised that it achieved PR1 at the end of July as it was a new domain. I expected it to take up to 5 months to get a non-0 PR.
by ML
Number 1 on Google - for a while at least
For the first time, one of my sites is number 1 on google.co.uk for a generic search term - billing software. This is a moderately competitive term - 1 in 5.3M. It's been number 1 for a couple of days. I know I won't stay in this position for long as another site will cycle into the position over the next few days but I though I'd make a record here.
The only thing I can put this down to is that I've been using my directory submission software to submit the site to a few more directories. I've used billing software in the site title/ anchor text and I'm guessing this has helped.
The only thing I can put this down to is that I've been using my directory submission software to submit the site to a few more directories. I've used billing software in the site title/ anchor text and I'm guessing this has helped.
Tuesday, 19 August 2008
Tracking positions in SERPs automatically
A few days ago Dipsy made a post asking if there was any software available to track/ graph the position of domains and URLs in Google SERPs for specific keywords.
I wasn't aware of any at the time so I did a bit of Googling and found a tool called WebPosition Gold (WPG). Problem is that Google's terms of service specifically say that that using WPG or any similar program is deeply frowned upon. In the past I think 10s of 1000s of webmasters have used tools like WPG to track URLs and have placed a significant overload on Google. There are stories that running such tools causing the searcher's IP address to be banned by Google.
At one time Google used to provide a SOAP search API that could be used to run Google searches programmatically via a web service. You had to register for an API key with Google. About 2 or so years ago Google stopped issuing new API keys although they preserved the service for existing keys. WPG requires an API key to work. Apparently people who had purchased WPG (for about $150) are now finding that Google is blocking searches made by WPG using the old API keys so it sounds like the tool is dead in the water.
It's a strange situation in some ways - the WPG site is PR 6 and Google shows sitelinks in the SERPS as though the site is an authority site but still specifically says in their terms of service that people shouldn't use the tool.
by ML
I wasn't aware of any at the time so I did a bit of Googling and found a tool called WebPosition Gold (WPG). Problem is that Google's terms of service specifically say that that using WPG or any similar program is deeply frowned upon. In the past I think 10s of 1000s of webmasters have used tools like WPG to track URLs and have placed a significant overload on Google. There are stories that running such tools causing the searcher's IP address to be banned by Google.
At one time Google used to provide a SOAP search API that could be used to run Google searches programmatically via a web service. You had to register for an API key with Google. About 2 or so years ago Google stopped issuing new API keys although they preserved the service for existing keys. WPG requires an API key to work. Apparently people who had purchased WPG (for about $150) are now finding that Google is blocking searches made by WPG using the old API keys so it sounds like the tool is dead in the water.
It's a strange situation in some ways - the WPG site is PR 6 and Google shows sitelinks in the SERPS as though the site is an authority site but still specifically says in their terms of service that people shouldn't use the tool.
by ML
Sunday, 17 August 2008
Neat free SEO tools of the trade?
When I was looking at the screen dumps for IBusinessPromoter there was a screen which showed you your position for keywords on search engine. Also percentage improvement.
I think a tool which could show this, maybe a graph showing the position as it improves over a time.
Although simple the current position and the last position would do.
I've been searching for a free tool to do this, but haven't found one.
I guess I could write one easily enough, but I don't want to have yet another project :(
Have you got any neat tools?
by JM
I think a tool which could show this, maybe a graph showing the position as it improves over a time.
Although simple the current position and the last position would do.
I've been searching for a free tool to do this, but haven't found one.
I guess I could write one easily enough, but I don't want to have yet another project :(
Have you got any neat tools?
by JM
Saturday, 16 August 2008
Directory Sites
I've been using Mikes wonderful submitter program http://www.sliqtools.co.uk/directory-submission-tool.aspx. Although I've been using his beta.
While I've been submitting I've been wondering about the benefits of having such a site?
I mean I guess you can put links / adverts to your own sites / products.
But what are the other potential benefits?
I was thinking if I did setup a site, other sites, well some of them, only accept sites of a certain type. I was thinking I could setup a site which is in the same area as some of my own products. I could then have content which is similar to my own and therefore my links (at the top of the pages) could get better get impressions because theres a better range of keywords and content shown on google.
However, I would also be promoting my competitors products at the same time.
So I'm not sure whether its worth the effort.
I'm guessing you must be able to download the software which you will pretty much just have to upload to a domain and your up and running?
Thoughts?
by JM
While I've been submitting I've been wondering about the benefits of having such a site?
I mean I guess you can put links / adverts to your own sites / products.
But what are the other potential benefits?
I was thinking if I did setup a site, other sites, well some of them, only accept sites of a certain type. I was thinking I could setup a site which is in the same area as some of my own products. I could then have content which is similar to my own and therefore my links (at the top of the pages) could get better get impressions because theres a better range of keywords and content shown on google.
However, I would also be promoting my competitors products at the same time.
So I'm not sure whether its worth the effort.
I'm guessing you must be able to download the software which you will pretty much just have to upload to a domain and your up and running?
Thoughts?
by JM
Friday, 1 August 2008
Roundup of current SERPs for MDBSecure Old Site
Out of interest I thought I'd take a look on Google to see how the old Mindwarp mdbsecure-free-trial-download page was doing in the search results. We tweaked it a couple of months ago and I was interested to see how it might be doing more recently. It's not doing badly at all. Here are some results for different searches:
"access database security" 12
"ms access database security" 10
"ms access security" 8
"ms database security" 12
"secure ms access databases" 3
"secure access databases" 6
"how to make an access database secure" 6
The new site is doing well for this phrase:
"ms database security" 3
but I didn't find it in the results for the other phrases.
This sort of indicates the old, tweaked page is pretty good in terms of SERPs, i.e. it's on page 1 for lots of search terms and with a few more tweaks within the mindwarp site could do even better.
by ML
"access database security" 12
"ms access database security" 10
"ms access security" 8
"ms database security" 12
"secure ms access databases" 3
"secure access databases" 6
"how to make an access database secure" 6
The new site is doing well for this phrase:
"ms database security" 3
but I didn't find it in the results for the other phrases.
This sort of indicates the old, tweaked page is pretty good in terms of SERPs, i.e. it's on page 1 for lots of search terms and with a few more tweaks within the mindwarp site could do even better.
by ML
Monday, 28 July 2008
Top link taking an unfair proportion of PR?
On SoftTester, one of the highest PR inner pages is http://www.softtester.com/keywords-a.shtml. Strangely this page is almost the first link on every page, i.e. the link nearest the top of the page. I remember reading a while ago that the position of links on pages can influence PR pass through. I wonder if this is happening on SoftTester?
The second highest link is the KMF ad. Does this get an unfair kick of PR?
I wonder if SERPs would improve if the "Search by Keyword" phrase wasn't a link? could it be changed to a radio button or checkbox that is actioned only when the Search button is pressed? Alternatively, could the Search group of controls, or even just the Search by Keywords link, be moved below the main category links?
Unless the blog is drawing a significant amount of traffic I'd be tempted to move that lower down the page too - perhaps to the footer.
I'd also nofollow the Advanced link in the Search group of controls. The page it links to is a bit of a dead end in terms of spreading PR back through Softtester.
by ML
The second highest link is the KMF ad. Does this get an unfair kick of PR?
I wonder if SERPs would improve if the "Search by Keyword" phrase wasn't a link? could it be changed to a radio button or checkbox that is actioned only when the Search button is pressed? Alternatively, could the Search group of controls, or even just the Search by Keywords link, be moved below the main category links?
Unless the blog is drawing a significant amount of traffic I'd be tempted to move that lower down the page too - perhaps to the footer.
I'd also nofollow the Advanced link in the Search group of controls. The page it links to is a bit of a dead end in terms of spreading PR back through Softtester.
by ML
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