Over the years, SoftTester has handed out site-wide links to lots of sites - some to Dipsy's sites, some to others. Sometimes the other sites weren't well related - although they often had a connection with software.
I was wondering how getting a sitewide link from a site as big as SoftTester affected the target site's rank and traffic? For example, for a link with text something like "earrings", did the linked page do a lot better in SERPs even though SoftTester has nothing to do with jewellery?
I've got someone who would like a link from softwarelode for an unrelated topic - web design. would it be a waste of a link or would it actually give them benefits?
by ML
Showing posts with label Link Building. Show all posts
Showing posts with label Link Building. Show all posts
Thursday, 27 November 2008
Tuesday, 18 November 2008
Link Marketing with pad files
I think the title of this post quite well describes the process of using a pad file to get links.
However, I have a few questions to answer.
I'm putting together my pad file.
I have my screen saver type program developed.
So this program is going to be attached to my pad file.
However the page I'm trying to get links for and actually sell via my pad file isn't the program attached to my pad file. I'm trying to sell a CD and get links to that page.
I know this is a little more complicated than the idea of just using the pad file to get links to my web page.
So I have some puzzles, I mean my program type has to be commercial, even though the screen saver is a demo, right?
And my screen shot that has to be of my cd program?
Confusing :)
by
JM
However, I have a few questions to answer.
I'm putting together my pad file.
I have my screen saver type program developed.
So this program is going to be attached to my pad file.
However the page I'm trying to get links for and actually sell via my pad file isn't the program attached to my pad file. I'm trying to sell a CD and get links to that page.
I know this is a little more complicated than the idea of just using the pad file to get links to my web page.
So I have some puzzles, I mean my program type has to be commercial, even though the screen saver is a demo, right?
And my screen shot that has to be of my cd program?
Confusing :)
by
JM
Friday, 7 November 2008
How to build links for your websites - Link Building
When this thread is finished the meat of this thread will be compiled into this page Link Building Guide.
I guess the obvious method I've been using is submitting to link directories using mikes submitter program. However you can't submit sub pages and you can't be certain which pages you'll end up on or what PR that page will have.
The next method, where I've been able to cheat a little, is posting on forums and blogs. I've been able to cheat by modifying my global signature for my posts on the Real Basic Forum. Also theres blog posting here. But I think I need to work harder on this, by submitting to a lot more different themed blogs and forums.
I always think that those link directories seem very small time, I guess more established directories and listings sites would be a good place to submit too, although none come to mind at the moment.
I guess becoming a blogger would help to.
Another method is press releases, not something I've heard mentioned for a long time. And not for the purposes on link building even then. But I guess lots of sites use these on their sites too. But its a one off sort of thing, also I've not sure what I do for my jewellery site.
As part of this mike has offered to let me make some postings for his own blog.
The biggest problem with these method is that time that it takes to post and you only benefit from one link, but as I can hear mike saying, you can get people visiting your site from these posts. I guess another problem is finding blogs / forums on the topic relevant to your site.
Another popular and new method (I believe) is to create a pad file for your site and a program which can be a catalogue of your site. I intend to produce a demo, maybe a video for my maths programs on my shop site. However, on softtester I've seen listings for a hand bag site, where the program is a mini catalogue of your site. I haven't deleted it yet, I guess I should.
Reciprocal links, when I started submitting to links directories I asked mike if I should provide RLs and he said no and your giving away PR to these sites. But I guess there must be some value in RLs as we've got links to each others sites on your sites?
Hmmm can't think of any more and I don't really have a plan to move forward on this :(
by
JM
I guess the obvious method I've been using is submitting to link directories using mikes submitter program. However you can't submit sub pages and you can't be certain which pages you'll end up on or what PR that page will have.
The next method, where I've been able to cheat a little, is posting on forums and blogs. I've been able to cheat by modifying my global signature for my posts on the Real Basic Forum. Also theres blog posting here. But I think I need to work harder on this, by submitting to a lot more different themed blogs and forums.
I always think that those link directories seem very small time, I guess more established directories and listings sites would be a good place to submit too, although none come to mind at the moment.
I guess becoming a blogger would help to.
Another method is press releases, not something I've heard mentioned for a long time. And not for the purposes on link building even then. But I guess lots of sites use these on their sites too. But its a one off sort of thing, also I've not sure what I do for my jewellery site.
As part of this mike has offered to let me make some postings for his own blog.
The biggest problem with these method is that time that it takes to post and you only benefit from one link, but as I can hear mike saying, you can get people visiting your site from these posts. I guess another problem is finding blogs / forums on the topic relevant to your site.
Another popular and new method (I believe) is to create a pad file for your site and a program which can be a catalogue of your site. I intend to produce a demo, maybe a video for my maths programs on my shop site. However, on softtester I've seen listings for a hand bag site, where the program is a mini catalogue of your site. I haven't deleted it yet, I guess I should.
Reciprocal links, when I started submitting to links directories I asked mike if I should provide RLs and he said no and your giving away PR to these sites. But I guess there must be some value in RLs as we've got links to each others sites on your sites?
Hmmm can't think of any more and I don't really have a plan to move forward on this :(
by
JM
Monday, 6 October 2008
Finding backlinks to a website
There are a number of ways of finding the backlinks to a website but each has pros and cons. The two simplest ways are to use Google Webmasters or the link: command.
You can only use Google Webmasters if you control a website and can verify ownership. In terms of Google PageRank, Google's Webmaster interface is the most accurate way of determining which backlinks to your website Google actually takes any notice of. The problem is that Google Webmasters often lags behind the real world situation. If you've added lots of links to a site they will often not show up in webmasters for some weeks or months. Usually there's a jump in the number of backlinks reported at the same time Google exports PageRank values to the Google toolbar.
An alternative method is to use the link: command. To use this, type the following into any search engine:
link:www.domainname.com
for example: link:www.resourcefill.com to find backlinks to the domain www.resourcefill.com.
The problem with the link: command is that some search engines don't return all the backlinks. Google in particular only returns a sample - usually far less than it returns via Google webmasters. The best search engines to use for the link: command are Yahoo and all the web (www.alltheweb.com).
by ML
You can only use Google Webmasters if you control a website and can verify ownership. In terms of Google PageRank, Google's Webmaster interface is the most accurate way of determining which backlinks to your website Google actually takes any notice of. The problem is that Google Webmasters often lags behind the real world situation. If you've added lots of links to a site they will often not show up in webmasters for some weeks or months. Usually there's a jump in the number of backlinks reported at the same time Google exports PageRank values to the Google toolbar.
An alternative method is to use the link: command. To use this, type the following into any search engine:
link:www.domainname.com
for example: link:www.resourcefill.com to find backlinks to the domain www.resourcefill.com.
The problem with the link: command is that some search engines don't return all the backlinks. Google in particular only returns a sample - usually far less than it returns via Google webmasters. The best search engines to use for the link: command are Yahoo and all the web (www.alltheweb.com).
by ML
Saturday, 16 August 2008
Directory Sites
I've been using Mikes wonderful submitter program http://www.sliqtools.co.uk/directory-submission-tool.aspx. Although I've been using his beta.
While I've been submitting I've been wondering about the benefits of having such a site?
I mean I guess you can put links / adverts to your own sites / products.
But what are the other potential benefits?
I was thinking if I did setup a site, other sites, well some of them, only accept sites of a certain type. I was thinking I could setup a site which is in the same area as some of my own products. I could then have content which is similar to my own and therefore my links (at the top of the pages) could get better get impressions because theres a better range of keywords and content shown on google.
However, I would also be promoting my competitors products at the same time.
So I'm not sure whether its worth the effort.
I'm guessing you must be able to download the software which you will pretty much just have to upload to a domain and your up and running?
Thoughts?
by JM
While I've been submitting I've been wondering about the benefits of having such a site?
I mean I guess you can put links / adverts to your own sites / products.
But what are the other potential benefits?
I was thinking if I did setup a site, other sites, well some of them, only accept sites of a certain type. I was thinking I could setup a site which is in the same area as some of my own products. I could then have content which is similar to my own and therefore my links (at the top of the pages) could get better get impressions because theres a better range of keywords and content shown on google.
However, I would also be promoting my competitors products at the same time.
So I'm not sure whether its worth the effort.
I'm guessing you must be able to download the software which you will pretty much just have to upload to a domain and your up and running?
Thoughts?
by JM
Monday, 28 July 2008
Getting Quality Inbound links
In a comment on an earlier post there was a question about getting inbound links. Well, getting links to a website is one of the most time-consuming and difficult activities when first trying to make a site rank well in SERPs. Although web directories are not as useful in this regard as they were a few years ago, they can still be a good way of getting backlinks. I've come across websites that have a PR of 3 and don't appear to have backlinks from anything other than web directories.
When it comes to submitting your website to a directory, you soon find the process a bit laborious if you do things totally by hand. There's a lot of copying and pasting and selecting of categories - it takes a long time. The alternative is to pay someone to do the job for you. The problem with this is that you can never be sure they put your sites into the best categories. You might also want to be in control of the sites you submit to. For example if you hire someone to submit to 500 directories and you only get accepted in 10% of them then you need to avoid submitting to the same directories in the future.
SliQTools now offer a free directory submission tool that combines the best of both worlds. The tool greatly speeds the process of submitting to directories. You set up your website details with a number of alternative descriptions and titles (anchor text) then start loading directories one by one. All you need to do is enter any required CAPTCHA to complete the submission process. Sometimes there isn't even a CAPTCHA to enter. The directory submission software will also help you select categories. You can specify up to 6 possible categories that SliQ Submitter will try and match when loading a directory page. Currently the tool support 450 directories but will support up to 2500 in a release later this month.
by ML
When it comes to submitting your website to a directory, you soon find the process a bit laborious if you do things totally by hand. There's a lot of copying and pasting and selecting of categories - it takes a long time. The alternative is to pay someone to do the job for you. The problem with this is that you can never be sure they put your sites into the best categories. You might also want to be in control of the sites you submit to. For example if you hire someone to submit to 500 directories and you only get accepted in 10% of them then you need to avoid submitting to the same directories in the future.
SliQTools now offer a free directory submission tool that combines the best of both worlds. The tool greatly speeds the process of submitting to directories. You set up your website details with a number of alternative descriptions and titles (anchor text) then start loading directories one by one. All you need to do is enter any required CAPTCHA to complete the submission process. Sometimes there isn't even a CAPTCHA to enter. The directory submission software will also help you select categories. You can specify up to 6 possible categories that SliQ Submitter will try and match when loading a directory page. Currently the tool support 450 directories but will support up to 2500 in a release later this month.
by ML
Friday, 9 May 2008
Thoughts on links between web pages
On any web page, there are two types of outbound links:-
a. Links to other pages on the same site.
b. Links to pages on other sites.
Very roughly speaking, the PR for a page is divided up between all outbound links on the page - whether the link is of type a or b.
If a page had a PR of 5 and had 10 outbound links then, roughly speaking, each link would pass on a PR of (5 * 0.85) / 10 to their linked targets. The factor of 0.85 is known as the dampening factor and avoids any page passing on its entire PR.
This is why it is necessary to have a good linking strategy within a website and maximise the PR the site's own pages pass back and forth between each other. You can't raise the PR of pages on a site above the maximum PR assigned to your best page by Google, but you can maximise the spread of PR through the pages in your site. With a good linking strategy within a site, the effect on PR of the odd outbound link is kept to a minimum.
Of course, the real situation is more complicated than this simple equation shows. Link text and other factors like the position of the link on the page also count. It's thought that links higher on the page probably pass a little bit more PR. It's also thought that links on a page with the word "Links" in the title count for less. Having text close by on a page with the words "Sponsors", "Links" or "Adverts" might also diminish the PR (or link juice) passed on.
If you add a rel="nofollow" tag to a link, the link no longer passes any PR. Google advises people who sell advertising with links to do just this in order to avoid a penalty.
Some webmasters nofollow all outbound links as a matter of course. This is considered a little rude in some quarters - if you think a link is worth having, give the linked page the benefit of some PR.
I guess the main question now is why have any outbound links at all? One reason will be that you believe the links add value to your page - by giving people access to more information. Google buys into this mentality. If you link from your pages to relevant, authority pages, Google is thought to consider that your pages are themselves a more valuable information resource. Google then gives you a bit of extra help in SERPs. For example, if you were a billing software seller, you might link to the UK goverment's advisory pages on invoice payment terms.
by ML
a. Links to other pages on the same site.
b. Links to pages on other sites.
Very roughly speaking, the PR for a page is divided up between all outbound links on the page - whether the link is of type a or b.
If a page had a PR of 5 and had 10 outbound links then, roughly speaking, each link would pass on a PR of (5 * 0.85) / 10 to their linked targets. The factor of 0.85 is known as the dampening factor and avoids any page passing on its entire PR.
This is why it is necessary to have a good linking strategy within a website and maximise the PR the site's own pages pass back and forth between each other. You can't raise the PR of pages on a site above the maximum PR assigned to your best page by Google, but you can maximise the spread of PR through the pages in your site. With a good linking strategy within a site, the effect on PR of the odd outbound link is kept to a minimum.
Of course, the real situation is more complicated than this simple equation shows. Link text and other factors like the position of the link on the page also count. It's thought that links higher on the page probably pass a little bit more PR. It's also thought that links on a page with the word "Links" in the title count for less. Having text close by on a page with the words "Sponsors", "Links" or "Adverts" might also diminish the PR (or link juice) passed on.
If you add a rel="nofollow" tag to a link, the link no longer passes any PR. Google advises people who sell advertising with links to do just this in order to avoid a penalty.
Some webmasters nofollow all outbound links as a matter of course. This is considered a little rude in some quarters - if you think a link is worth having, give the linked page the benefit of some PR.
I guess the main question now is why have any outbound links at all? One reason will be that you believe the links add value to your page - by giving people access to more information. Google buys into this mentality. If you link from your pages to relevant, authority pages, Google is thought to consider that your pages are themselves a more valuable information resource. Google then gives you a bit of extra help in SERPs. For example, if you were a billing software seller, you might link to the UK goverment's advisory pages on invoice payment terms.
by ML
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