Thursday 27 November 2008

Sitewide links from Unrelated Sites - pros and cons

Over the years, SoftTester has handed out site-wide links to lots of sites - some to Dipsy's sites, some to others. Sometimes the other sites weren't well related - although they often had a connection with software.

I was wondering how getting a sitewide link from a site as big as SoftTester affected the target site's rank and traffic? For example, for a link with text something like "earrings", did the linked page do a lot better in SERPs even though SoftTester has nothing to do with jewellery?

I've got someone who would like a link from softwarelode for an unrelated topic - web design. would it be a waste of a link or would it actually give them benefits?

by ML

1 comment:

  1. Good question.

    You would think that sitewide unrelated links would do badly. However, a link to a web design company is probably quite common. Would look like they developed the site.

    I get a lot of these emails too, my reply to the last one was, it would cost more than I'd make from having a link exchange and therefore not worthwhile. Although that was a link via an affiliate site.

    From what we've discussed in the past, the link owner wouldn't benefit, apart from the PR they would gain.

    I can't see the sitewide site owner would gain anything though.

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