- Look at the competition
- Check where we are today
Starting simply ... let's look at the big boys:
www.shareware.com
Homepage title: Search for shareware programs and free software downloads
www.download.com
Homepage title: Free software downloads and software review
and www.softtester.com ...
Homepage title:SoftTester: Download freeware and shareware software
Does this tell us anything? Well, I did a survey at work a few weeks ago to see if people knew what the terms shareware and freeware meant. Strangely, a fair percentage simply didn't. However, everyone understands the term ....
free software downloads
which of course also includes "free software". The big sites both include this term.
Is it worth changing the softtester homepage title to see if it makes any improvement? It can always be changed back at a later stage. At the moment the title is really saying to Googlebot that the most important keyword is "SoftTester" since this is at the start of the title. Perhaps the title could be:
Free Software Downloads | Free Trial Software | Shareware Programs | Freeware Programs
I checked the positions SoftTester is at on Google today using the following link/ tool:
http://www.seoserp.com/web_tools/google_top_1000_serps_checker.asp
This isn't a scientific test though since the positions will probably move around a lot. Anyway the positions for various keywords are:
US Google.com
shareware - 525
freeware - 775
free software downloads - not in top 1000
UK Google.co.uk
shareware - 288
freeware - 83
free software downloads - not in top 1000
Any thoughts?
by ML
OK great, done.
ReplyDeleteAs well as the index page I've also add that to the common pages, search, keywords, download and authors transactional pages. Also removed the keywords meta tag.
Whats next ? :)