On Softtester, we've changed the title of the home page to begin with "Free Software Downloads" but to make the most of this new keyword we need to make links to the homepage with the link text set to "Free Software Downloads".
So what I suggest is that you put a link in the footer of each page to www.softtester.com with the link text set to "Free Software Downloads". This will reinforce the new homepage title.
An alternative would be to change the Home link already on each page to "Free Software Downloads Home" but this is a bit of a mouthful. What I did on SliQTools was put the usual Home link up the top where the user sees it and tuck the more SEO worthy link down in the footer.
by ML
Done!
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