If you are short of ideas on approaches to writing a page that sells a product look at competitor sites. Search on Google for competitor sites using your chosen keywords and see how they approach the task of selling their products.
From a quick scan, there don't seem to be many competing products for sale but there are a lot of sites listing rather complicated manual processes. Perhaps one way to write part of the page would be to summarise the somewhat complicated manual process and then say - why bother, just use our software and make your life easier.
by ML
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