Last week I setup a new shop site and copied over my existing product from my old site, as the new site had a better domain name. So I then decided to put some different products on my old site.
So I now have an old site with PR2 on the front page (which is obviously a good start and extremely useful), but I also have several pages which have keyword dense page names, have PR1 etc, which hold no relevance to the products I'm now going to add.
At the moment this "lost pages" just show a link to a missing product. I guess when I add the new products this will show a new / unrelated product.
Is this OK?
is it the best use of such a lost page?
And ideas?
by JM
Showing posts with label Keywords. Show all posts
Showing posts with label Keywords. Show all posts
Wednesday, 2 July 2008
Saturday, 10 May 2008
Choice of keywords for a satellite site?
All things considered I feel my effort / time to develop a product site with a keyword phrase, has to be well spent. So I really need to find out if my choice of keywords is correct before I jump in feet first.
My keywords are MS Access Security.
In my SEO book it says www.wordtracker.com and www.nichebot.com are great free tools, but looking at the sites now, both require payment. The first site, requires you to enter your card details for the 7 day trial, which you can cancel at any time within those 7 days.
Expensive too.
So that was going to be my first step.
Where do I go now with this?
by JM
My keywords are MS Access Security.
In my SEO book it says www.wordtracker.com and www.nichebot.com are great free tools, but looking at the sites now, both require payment. The first site, requires you to enter your card details for the 7 day trial, which you can cancel at any time within those 7 days.
Expensive too.
So that was going to be my first step.
Where do I go now with this?
by JM
Wednesday, 7 May 2008
Don't just rely on the Domain Name to highlight Keywords
How many keywords or phrases can you fit in a domain name? The likelihood is just one, e.g. ms-access-security.
When optimising a new website or page, the general advice is to begin with 3 (or possibly 2) phrases to optimise. Usually you will only be able to fit one phrase into the domain name itself, the remaining phrases will need to be contained within the text on the page.
When knitting your chosen phrases into a web page, don't indulge in keyword stuffing, i.e. packing too many instances of the keyword into each paragraph of text. The idea is that the text on the page reads naturally. If it is obvious to a human reader that the text is describing a specific topic, e.g. making microsoft access database secure, it will also be obvious to Google and Yahoo.
Sometimes you hear that you should aim for a particular keyword density on a page, such as 5%, in order to get the best possible result from search engines. This advice is now considered invalid - just write in a way that the topic is obvious to a human.
When you've bought your domain and written your well-phrased homepage, what is the next step?
Well, if you take no steps, you probably still won't do wonderfully well in SERPS. You're in the position of shouting to the world that your page is all about topic X but without backlinks to reinforce your keywords, the search engines will think that no-one agrees with you.
So, the next step must be to get backlinks from other sites - and from other pages within your own site - with the link text matching your keywords. You then have the ingredients for a winning formula - your pages think they say something about a specific topic and the rest of the internet agrees.
There are lots of other factors that may affect how well you do in search results, e.g. how many backlinks you have, how old your domain is and how well optimised your competitors are.
There is always the possibility of course that you perform very well for certain keywords but that few or no people search for them. If you find out that this is the case after you have chosen a domain name, it's too late to change. For this reason, relying on the domain name as the foundation of search engine success can be a risky tactic.
by ML
When optimising a new website or page, the general advice is to begin with 3 (or possibly 2) phrases to optimise. Usually you will only be able to fit one phrase into the domain name itself, the remaining phrases will need to be contained within the text on the page.
When knitting your chosen phrases into a web page, don't indulge in keyword stuffing, i.e. packing too many instances of the keyword into each paragraph of text. The idea is that the text on the page reads naturally. If it is obvious to a human reader that the text is describing a specific topic, e.g. making microsoft access database secure, it will also be obvious to Google and Yahoo.
Sometimes you hear that you should aim for a particular keyword density on a page, such as 5%, in order to get the best possible result from search engines. This advice is now considered invalid - just write in a way that the topic is obvious to a human.
When you've bought your domain and written your well-phrased homepage, what is the next step?
Well, if you take no steps, you probably still won't do wonderfully well in SERPS. You're in the position of shouting to the world that your page is all about topic X but without backlinks to reinforce your keywords, the search engines will think that no-one agrees with you.
So, the next step must be to get backlinks from other sites - and from other pages within your own site - with the link text matching your keywords. You then have the ingredients for a winning formula - your pages think they say something about a specific topic and the rest of the internet agrees.
There are lots of other factors that may affect how well you do in search results, e.g. how many backlinks you have, how old your domain is and how well optimised your competitors are.
There is always the possibility of course that you perform very well for certain keywords but that few or no people search for them. If you find out that this is the case after you have chosen a domain name, it's too late to change. For this reason, relying on the domain name as the foundation of search engine success can be a risky tactic.
by ML
Tuesday, 6 May 2008
Keyword heavy domain name site for my product?
For a long time now I've had filled away some advice from a marketing expert. My main product page (for my security product) is aimed at techies. He advised me to create a page aimed at managers, who are the people who will buy my software.
I'm also not doing very well on some important keywords for my product.
So I'm thinking of setting up a very small site, with the main product page, with this new selling strategy and the basic pages, with links to my main site for support etc.
Also the techie links to my main site.
I guess I could make these links no-follow or hide them somehow.
Thoughts ?
by JM
I'm also not doing very well on some important keywords for my product.
So I'm thinking of setting up a very small site, with the main product page, with this new selling strategy and the basic pages, with links to my main site for support etc.
Also the techie links to my main site.
I guess I could make these links no-follow or hide them somehow.
Thoughts ?
by JM
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